Barrier First Skincare. Made Simple.

Clean, gentle skincare for teens and anyone with sensitive skin

Barrier-First Skincare

Healthy skin starts with a healthy skin barrier—your body's natural defense against dryness, irritation, and breakouts. When your barrier is strong, skin stays calm, hydrated, and resilient. That's why every Yaya formula is thoughtfully designed to nourish and support your skin barrier with gentle, effective ingredients.
30 Day Love-It-Or-It's-On-Us Guarantee. Try any product from our Skincare Collection for 30 days. If you don't LOVE it, you get a full refund. No questions asked.

Yaya Skincare began as a labor of love.
My granddaughter knows brands, shops for her own products, and takes her skincare seriously. But too many of the products she used contained harsh ingredients that could actually damage her skin barrier over time.
So I created something I could trust for her — and the granddaughter growing up right behind her. Formulas that nourish, protect, and strengthen skin at any age.
Inspired by my family. Made for everyone.
Kim Dickerson — Yaya, Founder

Yaya Skincare on The Donna Drake Show - CBS's WLNY New York

What happens when a grandmother can't find safe skincare for her granddaughter? This.
Meet the founder. This is her story.

Not Sure Where To Begin? Start Here.