The Heart Behind Yaya

I'll always remember advice my sister gave me as a teen: Take care of your skin now and it will pay off for years to come. She bought me my first skincare kit and started me on a journey that I later shared with my daughter and now my granddaughter.

My granddaughter is curious, confident, and skincare-savvy. She and her friends spend hours at the mall shopping for skincare products. But not all the products she buys are right for her skin. Too many contain harsh chemicals and active ingredients that can actually damage her skin barrier and weaken her skin health over time.

Yaya Skincare began as a labor of love. I wanted to create natural, effective products I could trust for my granddaughter (and the one coming right behind her) - formulas that nourish, protect, and strengthen the skin barrier at any age. What started as a personal mission quickly became something bigger: to make clean-beauty skincare that supports and protects your skin every day, no matter where you are in your skincare journey.

Inspired by my family, made for everyone - because healthy skin is for all of us. I hope you love Yaya Skincare as much as we do.

Love Yourself. Love Your Skin.
Love, Yaya