About Us

I’ll always remember advice my older sister gave me as a teen: Start caring for your skin now and it’ll pay off for years to come. She bought me my first skincare products and started me on a journey that I later shared with my daughter, and now, my granddaughter. She’s curious, confident, and skincare-savvy - but not all the products she uses are right for her skin. Some contain harsh chemicals and active ingredients that can actually damage her skin barrier and weaken her skin health over time.

Yaya Skincare began as a labor of love. I wanted to create natural, effective products I could trust for my daughter and my granddaughter - formulas that nourish, protect, and strengthen the skin barrier at any age. What started as a personal mission quickly became something bigger: to make clean-beauty skincare that supports and protects your skin every day, no matter where you are in your skincare journey.

Inspired by my family, made for everyone - because healthy skin is for all of us. I hope you love Yaya Skincare as much as we do.

Love Yourself.  Love, Yaya.